Build Better Relationships

Become a BBB accredited business to foster trust and credibility with your customers.

By: Kelly Trevino

Better Business Bureau (BBB) accreditation sets your business apart as a leader in promoting marketplace trust. As a BBB accredited business, you’ll gain access to an exclusive variety of valuable tools that build your business. Here are the many ways BBB accredited business services help your business grow.

Increased trust
BBB helps consumers find and recommend businesses, brands and charities they can trust. Before achieving BBB accreditation, businesses must meet and maintain BBB standards for trust, which include advertising honestly, making a good faith effort to resolve disputes and honoring promises. Seven out of 10 consumers familiar with the accreditation seal have greater confidence to purchase sooner, rather than later, when a business displays the BBB accreditation seal.* Only BBB accredited businesses qualify to use this BBB trademark.

Added prestige
BBB accreditation is by invitation only. Many businesses are not eligible to join because they do not meet BBB standards. Being accredited puts you in an elite group of businesses, showing people that you are trustworthy and live up to a higher standard of business practices. BBB leads as the No. 1 choice to research trusted businesses and resolve company disputes.* With BBB accreditation, you show the world your commitment to honest and ethical in all business practices.

Greater exposure
BBB supports accredited businesses by establishing a presence in the community, and works closely with the media to denounce substandard marketplace behavior and celebrate trustworthy business. In addition, BBB offers many tools to increase your online exposure. Every BBB accredited business is listed in the online directory and identified with the accreditation seal.

Business directory listings also include a link to your BBB business profile and contact information. Photos, videos and social media links are also included in BBB business profiles to help your business connect and engage customers. As a BBB accredited business, you also have access to BBB’s Request-A-Quote program. This program delivers qualified leads from potential customers directly to your inbox.

Valuable resources
Each BBB accredited business receives personal, ongoing support from a local representative who assists with questions, understanding opportunities and getting the most from accreditation. To help accredited businesses excel, BBB distributes a magazine, provides free professional speakers and hosts monthly webinars on business topics of interest, such as expanding your brand in social media. BBB offers valuable analytics through email and a personalized business login with tools to track your BBB profile’s activity, monitor complaints and more.

Customer satisfaction
Should you receive a complaint, BBB notifies you immediately. While disagreements are part of doing business, our dispute resolution team works directly with you to help resolve the dispute. BBB also facilitates mediation and arbitration services using unbiased professionals to help BBB accredited businesses and consumers settle disputes. The process helps save money in court costs and attorney fees, and build better customer relationships.

*Sources: Council of Better Business Bureau Research, 2016, and Nielsen Research, 2015 and 2016

For more information on becoming a BBB accredited business, call 361-852-4991 or visit

Photo courtesy of BBB