Celebrating Ethical Practices

In order to honor businesses that exemplify its mission of advancing marketplace trust, the Better Business Bureau announces the regional 2017 Torch Awards for Ethics Competition.

By: Kelly Trevino

Do you think you have what it takes to be the next Torch Award winner? Does your business demonstrate a solid commitment to marketplace trust? Better Business Bureau (BBB) serving Central, Coastal and Southwest Texas and the Permian Basin is now accepting entries for the regional 2017 Torch Awards for Ethics competition.

BBB created the Torch Awards for Ethics regional competition to recognize and celebrate ethical business practices. Spotlighting these companies fits BBB’s mission, which is to be the leader in advancing marketplace trust.

Any for-profit business headquartered in BBB’s 105-county service area can submit an entry for the Torch Awards. Entrants must have been in business for at least three years. While BBB accreditation is not a requirement, businesses must be in good standing with BBB and have at least a “B” rating to be considered for the award. Also, past winners can only enter once every three years.

Candidates will be evaluated by a panel of judges from the business and academic communities. The judging criteria includes these six categories:

1/ Leadership Commitment to Ethical Practices
2/ Communication of Ethical Practices
3/ Leadership Practices to Unify the Organization
4/ Organizational Commitment to Performance Management Practices
5/ Organizational Commitment to Ethical Human Resource Practices
6/ Organizational Commitment to the Community

The winner of the 2017 Torch Award has the unique opportunity to receive public recognition for their excellence in ethical business practices. Being selected as a BBB Torch Award winner not only is an honor, but includes the following recognition:

• Inclusion in a press release announcing winners
• Announcements made via BBB’s social media channels
• Inclusion in several BBB promotional vehicles
• Lifetime use of the BBB Torch Awards seal (as long as winners maintain a “B” rating with BBB)
• Torch Award trophy presentation by BBB
• Professional quality photos taken of the winning business by BBB
• Website recognition
• Perpetual placement on Torch Award winners page (as long as winners maintain a “B” rating with BBB)
• Qualification to enter the 2017 International Torch Awards for Ethics (ITAE)

Republic Dental, Compliance Resources Inc., Just Right Lawns Inc. and Jon Wayne Service Company were awarded the 2016 BBB Torch Awards for Ethics in February. For entry forms, updates on the deadline of submissions and additional information, visit www.go.bbb.org/centex-torch.

For more important business advice, visit our website at www.bbb.org/central-texas under the “For Businesses” section, or our independent blog, www.watchyourbuck.com.

Kelly Trevino is the regional director for the Corpus Christi/Victoria area of Better Business Bureau serving Central, Coastal and Southwest Texas and the Permian Basin. She is available for media interviews and speaking engagements. You can reach her at 361-945-7352 or ktrevino@corpuschristi.bbb.org.

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