Hottest Deals, Coolest Events

Back-to-school, tax-free weekend and more at La Palmera

By: Sarona Winfrey

Summer may be winding down, but La Palmera is gearing up for back-to-school shoppers and more great events. August is back-to-school time, and La Palmera has the hottest deals to make every student a fashion superstar. Shoppers will find the latest clothes and shoes, school uniforms, athletic wear, backpacks and book bags, plus haircuts, eyeglasses and even great stuff for dorms.

Many residents and visitors alike wait for the annual Texas Sales Tax Holiday to stock up on clothing and other back-to-school items. This year’s weekend is Friday, Aug. 5, through Sunday, Aug. 7. Tax-free items once again include most basic school supplies, as well as backpacks, clothing, shoes and many accessories priced under $100 used by elementary and secondary students.

Shoppers will also find special deals at many stores whose merchandise does not qualify for tax-free status. Select retailers at La Palmera and The Shops at La Palmera will have extended hours for the three-day event. A list of these retailers, along with other deals, can be found on La Palmera’s website.

Officers from the Corpus Christi Police Department will be onsite Friday through Sunday at La Palmera to assist with traffic control, making it easier for customers to navigate their way in and out of parking areas. Valet parking is also available at the mall’s main entrance near P.F. Chang’s, and for added convenience, shoppers can call in or text their valet claim number to 361-238-0777 and have their car waiting for them.

September is Childhood Cancer Awareness Month, and La Palmera is once again teaming up with the Ready or Not Foundation and other local organizations to raise awareness – and funds – for all forms of pediatric cancer through Ready. Set. Gold.

Gold is the color associated with pediatric cancer, which affects more than 15,000 children under the age of 19 annually with roughly 2,000 losing their fight to some form of pediatric cancer every year. La Palmera shoppers will see touches of gold through the mall, as well as events throughout September, including a special tree standing more than 10 feet tall in Center Court that individuals can fill with “golden” leaves through a minimum $1 donation per leaf, with all donations benefiting pediatric cancer research.

Other activities include a special Tide Turners Kids Club event for kids 5 and under on Tuesday, Sept. 6, from 10 a.m. to noon in Center Court near the tree, which will feature children’s activities spotlighting awareness and support for children who have been affected by pediatric cancer. Each weekend in September, there will also be special children’s activities.

“Our goal is to raise awareness for pediatric cancer,” said Fred Walters, vice president and general manager of La Palmera and The Shops at La Palmera. “Ready. Set. Gold. was such a success last year, and we hope to make it bigger and better each year, as we share the message more than 650,000 monthly visitors.”

La Palmera’s partner in Ready. Set. Gold. is the Corpus Christi-based Ready or Not Foundation, founded by Barbara Canales following the 2006 diagnosis of her daughter, Jackie’s, brain tumor at age 6. Jackie remains in remission, but the life-changing ordeal inspired Canales to start the Ready or Not Foundation, which has delivered an unprecedented 100 percent of donations and matching grants – more than $2 million to date – to pediatric brain cancer research.

For more information on La Palmera and The Shops at La Palmera, go to or call 361-991-3755.


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