Success Follows Strategy

The two keys to achieving success

By: Connie Laughlin

Modern Business Management

Building a lucrative and sustainable business requires a lot of planning and number crunching. The two keys to achieving success are commitment and motivation!

Find your motivation by writing down the goals you wish to accomplish. Start with the end in mind. Know you can achieve it! In the book, “The 7 Habits of Highly Effective People,” Stephen R. Covey emphasizes you must begin with the end in mind: If you can envision it, it’s the key to your success.

How much profit do you want to make this year? This quarter? Write it all down. What areas need improvement to ensure goal attainment? Who can you lean on for mentorship?

“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins

Talk about motivating! What’s going to happen when you hit the floor every morning with only one thing on your agenda, and you see that that’s how far you can move your company forward that day? If you’re ready to make it happen, the first thing on your to-do list should be to move mountains, if needed, to streamline your business.

You are not productive when your mind is working on admin stuff throughout the year. For example, it’s more efficient to streamline your business by outsourcing things like payroll, benefits administration, claims management, human resources, bookkeeping, safety and other non-revenue-producing activities. By utilizing highly credentialed outsourcing service providers, you’re reorganizing your business affairs, with best practices in place. If you’re supervising employees doing payroll, benefits or risk management, no one is presently overseeing productivity – so quit it now!

“You were born to win, but to be a winner, you must plan to win, prepare to win and expect to win.” – Zig Ziglar

Have a written strategic plan, and always refine your tactics. Staying committed to the process that leads to your success is paramount! Problems get in the way of revenue production. So be ready to deal with dysfunctional employees, lack of inventory turnover, industrial downturn, bad debt, faulty equipment or whatever your business hands you.

The trials and tribulations that happen along the way will more than likely need your full attention. If you’ve streamlined administrative duties for you and your team, you’re now prepared to handle these issues. And you have all hands on deck!

Much thought needs to be spent on strategies to deliver a positive workforce, superb customer service, marketing tactics and cash flow optimization, plus numerous decisions that can impact your bottom line on a daily basis. Remember, you don’t know what you don’t know! So always seek professionals.

“One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power.” – Tony Robbins

Don’t drop the ball! Again, there’s no way to give 100 percent of your energy to achieving your goals if you’re still dealing with transactional human resources administrative activities in-house. Outsource everything that takes your focus away from your key goals in growing your business.

Keep your mind fixated on creating solutions that help drive production and increase profitability. The only way to not have regrets is to know you put forth your best efforts, promoted best practices and, all the while, laser focused on building a lucrative business.

Connie Laughlin is a business consultant for UniqueHR. For more information on outsourcing your human resources to a PEO, you may contact her at 361-852-6392 or

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