How to use the ultimate relationship-building tool to attract new business
By: Tracy Bracy
Having a presence on social media sites like Facebook, Pinterest, Instagram and Twitter is not just an option, but a beneficial way to attract new business and expand your audience. Social media is where people get their information in today’s world. Using it to market your company will help establish credibility and relevancy with consumers.
The success of small business is built on relationships, and social media is the ultimate relationship-building tool. Business owners seeking to establish themselves need to make sure it’s something they keep in their marketing toolbox.
Better Business Bureau (BBB) serving Central, Coastal and Southwest Texas and the Permian Basin engages with both consumers and businesses across multiple platforms. Your business can follow us on Twitter, Facebook, LinkedIn, Pinterest, YouTube, Instagram and our award-winning independent blog, watchyoubuck.com. Through these outlets, we offer the latest up-to-date marketplace and scam information, along with important information that affects your bottom line.
Hundreds of millions of potential customers engage in conversations across social media platforms every day. Like your BBB, you also have the opportunity to share information about your products and services more than ever.
BBB offers the following advice on how you can use social media to benefit your business:
1/ Clearly and consistently define your business. Your social media pages should be treated the same as your website. Make sure all contact information, profile pictures and basic descriptions of your company are current and contain information across all platforms. This consistency helps your business brand itself as more consumers begin to associate certain keywords and pictures with your products and services.
2/ Create a posting strategy. Consumers react differently to different types of content. It’s important to try various methods to engage your audience and then adjust accordingly. Posting too frequently on certain networks can cause consumers to “unlike” you because your posts may be clogging their feeds. Consumers want information about your services, but they do not want it to sound like an advertisement. Offer how-tos, behind-the-scenes photos or information about employees, or share upcoming events and specials.
3/ Engage your customers. Social media pages work best as conversation destinations. Make sure your posts ask questions or solicit feedback. It is also a good idea to provide your potential customers with information so they can share it with others. If people comment or repost your information, respond to them. Also, be proactive and engage in conversation with other consumers and organizations when your business has something to offer.
4/ Track your efforts. Most social media websites have statistics available that will show you how many page views, clicks or retweets your social media pages are receiving. Based on what these numbers show, you can tweak your content to make sure you do more of what is working and less of what is not.
To learn more about how to engage your audience and tap into potential customers via social media, go BBB.org/central-texas. You can visit our webinar archive under the “for businesses” section; there you will find an in-depth webinar on “social media and your business,” which delves into the various platforms and the benefits they offer.
For more than 100 years, Better Business Bureau (BBB) has been helping consumers find businesses, brands and charities they can trust. For the latest news, visit our blog at www.watchyourbuck.com. And for more information, please contact Tracy Bracy, regional director for BBB, at 361-852-4949.